Video Marketing – VideoCasting – SlideCasting

Podcasting and Videocasting are now mainstream. Its really easy now to create video, and with the popularity YouTube.com, many entrepreneurs are eager to embrace video to market their product or service offerings.

Top 3 reasons why business owners shy from creating podcasts or videocasts:

1. Fear of technology

Never fear – the good news is there are many web-based applications that offer you superior recording capabilities for both audio and video. This helps you bypass a massive learning curve with hardware, software and processes. In addition, many of these services either offer their web-based applications for free or for a small fee.

2. Fear of Costs

Don’t worry .. all you need these days is a moderately decent camcorder or webcam (for creating video), and mic (for creating audio).

3. Fear of Not Knowing How

The good news is with knowing a few best practices of good lighting, good audio and good video, along with a good storyline, you could be creating videos and podcasts today in just minutes or within an hour.

What’s Possible Today?

A new technique called “slidecasting”, taken from two words: ‘slides’ and ‘broadcasting’ could be the solution to business owners who want to get into video marketing.

Slidecasting is simply the mashup of slides (powerpoint slides or images) and audio ( words, music or both), and the combination of theses two presents itself just like video.

Slidecasting provides you an easy entry to video, and wonderful thing about it is that it affords you to easily create engaging media for your customers and prospects. It can be used for presenting houses, investments choices, your buying presentation, etc. Q&As, or whatever you can think of.

Slideshare.net is one such company that offers you a free registration to their slidecast application. At Slideshare.net, you would simply upload your powerpoint slides, and link an audio that’s on the web (eg. a music file on the web, or on your host account), and the combination of the two would make up your slidecast video.

Mac users can upload your Keynote slides in PDF format or Powerpoint format to their service.

This service also offers you editing control so you can setup certain slides to appear at designated points in your audio file. After saving your slidecast, Slideshare.net offers you the capabilities of sharing your slidecast video to a variety of websites eg. your blog, Facebook, Linkedin, Typepad – via embedding the code they provide, or you can send the direct link to a friend via email too.

I use this method to present deals to private investors, my credibility presentation to motivated sellers, hungry buyer process qualifications, etc. The sky is the limit.

Video Training Below:

Video 1 – Video Creation

[fvplayer src=”http://duncancourses.s3.amazonaws.com/Screencasting/vid01-basic-video-creation.mp4″]

Video 2 – Using  Jing

[fvplayer src=”http://duncancourses.s3.amazonaws.com/Screencasting/vid02-jing-walkthrough.mp4″]

Video 3 – Using CamStudio

[fvplayer src=”http://duncancourses.s3.amazonaws.com/Screencasting/vid03-camstudio-walkthrough.mp4″]

Video 4 – Using Screen Castomatic

[fvplayer src=”http://duncancourses.s3.amazonaws.com/Screencasting/vid04-screencastomatic-walkthrough.mp4″]

Video 5 – Using EZVid

[fvplayer src=”http://duncancourses.s3.amazonaws.com/Screencasting/vid05-ezvid.mp4″]

Video 6 – Wlmm

[fvplayer src=”http://duncancourses.s3.amazonaws.com/Screencasting/vid06-wlmm.mp4″]

Video 7 – Using Audacity 

[fvplayer src=”http://duncancourses.s3.amazonaws.com/Screencasting/vid07-audacity-walkthrough.mp4″]

Video 8 – Using Handbrake

[fvplayer src=”http://duncancourses.s3.amazonaws.com/Screencasting/vid08-handbrake-intro.mp4″]

Video 9 – Using Freemake Video Converter Intro

[fvplayer src=”http://duncancourses.s3.amazonaws.com/Screencasting/vid09-freemake-video-converter-intro.mp4″]

Video 10 – Intro to VLC

[fvplayer src=”http://duncancourses.s3.amazonaws.com/Screencasting/vid10-VLC-intro.mp4″]

Video 11 -VLC Features

[fvplayer src=”http://duncancourses.s3.amazonaws.com/Screencasting/vid11-VLC-Features.mp4″]